MacBook Pro M4 Pro 24GB 512GB SSD 16'' 2024 | 14-Core CPU 20-Core GPU

Professional computing power featuring Apple Intelligence and Liquid Retina XDR display technology for Kenya's creative professionals
Condition: New

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KSH 252,500.00
Excl. VAT Add to cart

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Note that the price and availability are subject to change without prior notice

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Color

Silver Space Grey

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MacBook Pro M4 Pro delivers exceptional professional performance through the revolutionary 14-core CPU with 10 performance cores and 4 efficiency cores, combined with the 20-core GPU and 24GB unified memory at KSH 252,500, now available at Mascom International, Old Mutual Building, First Floor Room 4, Kimathi Street, Nairobi. This professional powerhouse addresses the demanding needs of Kenya's video editors, software developers, graphic designers, and business professionals who require desktop-class performance for 4K video editing, professional software development, complex data analysis, and intensive creative workflows without compromising on portability during client meetings and fieldwork projects. The MacBook Pro M4 Pro features groundbreaking Apple Intelligence integration with enhanced privacy protection, 16.2-inch Liquid Retina XDR display with 1000 nits sustained brightness, Thunderbolt 5 connectivity delivering 120 Gbps transfer speeds, plus industry-leading 24-hour battery life for all-day productivity throughout Kenya's dynamic business environment.

MacBook Pro M4 Pro represents Apple's commitment to providing professional-grade computing performance in a refined aluminum unibody design that fits seamlessly into both creative studios and corporate boardrooms. The 16.2-inch Liquid Retina XDR display with 3456x2234 resolution and P3 wide color gamut delivers precise color accuracy essential for professional photography editing, video color grading, and graphic design work, while the 1000 nits sustained brightness ensures clear visibility during outdoor photography sessions and client presentations throughout Nairobi's bright conditions. With 24GB unified memory enabling seamless data sharing between CPU, GPU, and Neural Engine, this laptop handles simultaneous operation of professional applications including Final Cut Pro, Adobe Creative Suite, Xcode development environments, and business productivity software that Kenya's professionals rely on daily. The Apple M4 Pro chip with 14-core CPU architecture delivers up to 1.8x faster performance compared to Intel-based MacBook Pro models for computational tasks.

MacBook Pro M4 Pro establishes new standards for professional laptop performance by proving that advanced chip architecture can deliver desktop-class capability while maintaining exceptional energy efficiency and thermal management. The 512GB PCIe SSD with unified memory architecture provides lightning-fast file access, instant application launching, and responsive performance for large video projects, software development repositories, and extensive creative asset libraries that modern professionals require. The comprehensive Thunderbolt 5 connectivity with three ports enables connection to multiple 6K displays, high-speed external storage arrays, and professional audio interfaces necessary for advanced creative workflows. At Mascom International, we're witnessing tremendous enthusiasm from video production companies, software development teams, architectural firms, and creative agencies who need uncompromising performance and professional display technology - this laptop exceeds expectations while delivering genuine professional capability. Experience the Liquid Retina XDR display clarity, test the M4 Pro chip performance, and explore the Apple Intelligence features firsthand at our Nairobi shop, now in stock, or take advantage of our secure countrywide delivery service with payment-on-arrival anywhere in Kenya.

What makes this MacBook Pro different from standard laptops available in Kenya?

MacBook Pro M4 Pro distinguishes itself through the Apple M4 Pro chip architecture featuring 14 CPU cores (10 performance cores and 4 efficiency cores) with 20-core GPU that delivers professional-grade performance previously only available in desktop workstations. Unlike typical laptops with integrated graphics, this 20-core GPU with hardware-accelerated ray tracing provides substantial performance advantages for video editing, 3D rendering, motion graphics, and professional gaming applications. The unified memory architecture with 24GB capacity enables all system components to access the same memory pool, eliminating traditional bottlenecks between CPU and GPU while providing faster performance than conventional laptop designs with separate graphics memory. The Liquid Retina XDR display technology with 1000 nits sustained brightness, 1600 nits peak HDR brightness, and 1,000,000:1 contrast ratio delivers professional color accuracy that surpasses standard laptop displays throughout Kenya's creative industry. The Apple Intelligence integration provides personalized assistance while maintaining complete privacy protection, with all processing occurring on-device rather than cloud-based systems common in other professional laptops.

How does the Apple M4 Pro chip perform for professional creative workflows?

The Apple M4 Pro chip delivers exceptional performance through advanced 3-nanometer architecture with 14 CPU cores providing base frequency efficiency and turbo performance up to maximum capabilities during demanding applications. This professional processor handles 4K video editing in Final Cut Pro with real-time effects processing, professional RAW photo editing in Adobe Lightroom with instant preview generation, 3D modeling in Blender with complex scene rendering, and software development in Xcode with fast compilation times that creative professionals encounter throughout Kenya's expanding digital media sector. The 273GB/s memory bandwidth enables rapid data transfer between CPU, GPU, and unified memory, resulting in smooth performance during intensive multitasking scenarios involving multiple professional applications. For video editors working with 4K ProRes footage, the dedicated media engines provide hardware acceleration for video encoding and decoding, reducing rendering times significantly compared to software-only processing. Users report consistent performance during extended creative sessions, smooth playback of multiple 4K video streams, and professional-level responsiveness in demanding applications throughout intensive daily workflows common in Nairobi's media production studios.

What can I expect from the 20-core GPU graphics performance?

The 20-core GPU with second-generation hardware-accelerated ray tracing delivers professional graphics performance through advanced Apple silicon architecture and Dynamic Caching technology that optimizes memory usage for maximum efficiency. This graphics processor handles complex 3D rendering tasks including architectural visualization, motion graphics animation, and professional video effects with real-time preview capability that rivals dedicated graphics workstations. The hardware-accelerated ray tracing enables realistic lighting, reflections, and shadows in supported professional applications including Cinema 4D, Blender, and Octane Render. For video professionals, the GPU acceleration in Final Cut Pro, Adobe Premiere Pro, and DaVinci Resolve provides smooth timeline performance with complex effects, real-time color correction, and fast export rendering throughout Kenya's video production industry. The Metal framework optimization ensures professional applications utilize the full graphics capability for tasks including machine learning model training, scientific computing, and cryptocurrency development common in Kenya's technology sector. Content creators report smooth 4K video editing with multiple layers, responsive 3D modeling workflows, and professional rendering performance that eliminates the need for external graphics solutions throughout demanding creative projects.

How does the Liquid Retina XDR display enhance professional creative work?

The 16.2-inch Liquid Retina XDR display with 3456x2234 resolution provides exceptional visual clarity through 254 pixels per inch density, ensuring sharp text, precise graphic details, and accurate color reproduction essential for professional creative workflows. The P3 wide color gamut with True Tone technology delivers precise color accuracy that enables professional photo editing, video color grading, and graphic design work that meets industry standards throughout Kenya's creative agencies and media production companies. The 1000 nits sustained brightness with 1600 nits peak HDR capability ensures excellent visibility during outdoor photography sessions, client presentations, and location-based creative work common in Nairobi's dynamic business environment. The 1,000,000:1 contrast ratio provides deep blacks and bright whites essential for professional video editing, HDR content creation, and detailed image retouching workflows. For professionals working with HDR video content, the display accurately represents the full dynamic range enabling precise color grading and visual effects work. The ProMotion technology with adaptive refresh rates up to 120Hz provides smooth scrolling during timeline editing, responsive stylus input for digital artists, and comfortable viewing during extended creative sessions throughout Kenya's professional creative community.

What advantages does the 24GB unified memory provide for professional workflows?

The 24GB unified memory architecture provides exceptional capacity for simultaneous operation of professional applications including video editing software, 3D modeling programs, software development environments, and business productivity suites without performance degradation. This memory capacity enables video editors to work with multiple 4K video streams simultaneously, maintain real-time preview during complex effects processing, and handle large project files common in Kenya's media production industry. For software developers, the unified memory supports multiple development environments, virtual machines for testing, and large database operations while maintaining responsive performance throughout complex coding projects. The unified architecture enables all system components including CPU, GPU, and Neural Engine to access the same memory pool, eliminating traditional bottlenecks and providing faster performance than conventional laptops with separate system and graphics memory. Unlike professional laptops with 16GB RAM that struggle during intensive multitasking scenarios, this 24GB configuration provides comfortable overhead for current demanding workflows while ensuring future compatibility as professional applications continue increasing memory requirements throughout the laptop's useful life in Kenya's technology sector.

How does the 512GB PCIe SSD enhance professional productivity workflows?

The 512GB PCIe SSD with unified memory architecture delivers substantially faster performance compared to traditional hard drives and standard SSDs, with read speeds optimized for professional application performance and large file handling. For creative professionals managing 4K video projects, RAW photo libraries, and design asset collections, this storage capacity provides adequate space for active projects while maintaining space for professional applications and operating system requirements. The PCIe interface with Apple silicon integration provides maximum throughput for large file transfers, project loading, and application launching common in professional workflows throughout Kenya's creative industry. For software developers working with large codebases, virtual machine images, and development tool installations, the SSD performance dramatically improves compilation times, application testing, and repository management compared to slower storage solutions. The solid-state design with no moving parts provides silent operation during professional meetings, resistance to physical movement during fieldwork, and reliable performance throughout the laptop's professional lifespan. Users report application launching times reduced significantly compared to traditional storage, enabling quick project transitions and efficient workflow management throughout professional environments in Kenya's business sector.

What advantages does Thunderbolt 5 connectivity provide for professional setups?

The three Thunderbolt 5 ports deliver 120 Gbps data transfer capability, enabling connection to multiple professional displays, high-speed storage arrays, and advanced peripherals necessary for comprehensive creative and business workflows. For video professionals, Thunderbolt 5 supports multiple 6K displays simultaneously, enabling advanced editing setups with dedicated preview monitors, reference displays, and color grading interfaces common in Nairobi's professional video production studios. The high-bandwidth connectivity enables rapid transfer of large video files, backup operations to external storage systems, and connection to professional audio interfaces for sound design and music production workflows. For business professionals, Thunderbolt 5 supports advanced docking solutions that provide single-cable connectivity to multiple monitors, network storage, and peripheral devices while maintaining maximum data transfer speeds. The versatile port design supports power delivery, data transfer, and video output through a single connection, reducing cable complexity during professional presentations and mobile workflows. Professional users report seamless connection to 6K displays, fast backup operations to external storage arrays, and reliable peripheral connectivity throughout demanding professional environments in Kenya's business and creative sectors.

How does Apple Intelligence enhance professional productivity while protecting privacy?

Apple Intelligence provides personalized assistance for professional workflows through on-device processing that maintains complete privacy protection, with all data remaining on the device rather than cloud-based processing common in other productivity systems. The intelligent features include advanced writing assistance for professional communications, email management optimization, and document organization that helps professionals manage complex projects and client communications throughout Kenya's business environment. For creative professionals, Apple Intelligence provides intelligent photo organization, automated tagging of design assets, and project file management that streamlines creative workflows while maintaining full creative control. The privacy-first design ensures professional data including client information, proprietary designs, and business communications never leave the device, providing peace of mind for professionals handling sensitive information throughout Kenya's business sector. The Neural Engine with 16 cores provides dedicated processing for machine learning tasks including speech recognition, natural language processing, and image analysis without requiring internet connectivity. Users report improved productivity through intelligent suggestions, automated routine tasks, and enhanced organization capabilities while maintaining complete control over professional data throughout daily business operations in Kenya's professional environment.

Where can I experience the MacBook Pro M4 Pro in Nairobi before purchasing?

Visit our shop at Mascom International, Old Mutual Building, First Floor Room 4, Kimathi Street, Nairobi, for comprehensive MacBook Pro M4 Pro evaluation including display quality assessment, performance testing with professional applications, keyboard and trackpad experience, and connectivity options demonstration. Our expert staff provides detailed technical consultation on memory configurations, storage requirements, professional software compatibility, and integration with existing workflows common in Kenya's business and creative industries. We provide reliable countrywide delivery service with payment on arrival throughout Kenya, typically taking 1 business day to major cities including Mombasa, Kisumu, and Nakuru, and up to 2 days for remote locations, with comprehensive insurance coverage for high-value professional equipment. This trusted payment-on-delivery system allows thorough evaluation of professional performance, display technology verification, and workflow compatibility testing before completing your purchase, while ensuring you receive an authentic Apple laptop with complete warranty coverage throughout Kenya.

Do you offer delivery throughout Kenya with payment on arrival?

We provide comprehensive countrywide delivery service with secure payment on delivery throughout Kenya for the MacBook Pro M4 Pro. Order by phone at +254 708 852 521, visit our shop, or order through www.mascomintl.com, and receive your professional laptop anywhere in Kenya without any upfront payment requirements. Delivery typically takes 1 business day to major cities including Mombasa, Kisumu, Nakuru, and Eldoret, and up to 3 days for remote locations throughout Kenya. This trusted payment-on-delivery system allows you to thoroughly evaluate the professional performance, test the display technology, verify the M4 Pro chip capability, and confirm compatibility with your professional workflows before completing your purchase, while ensuring you receive an authentic Apple MacBook with complete warranty coverage. Each delivery includes comprehensive insurance coverage for high-value professional equipment, secure packaging to prevent transport damage, and delivery confirmation to your specified residential or business address throughout Kenya.

Technical Specifications

Professional Laptop Design

• Construction: Precision-machined aluminum unibody design with premium materials providing durability for professional environments.
• Weight: 2.14 kg provides balance between professional performance hardware and reasonable portability for business travel and fieldwork.
• Dimensions: 355.7 x 248.1 x 16.8 mm accommodates advanced cooling system and full-size keyboard within professional form factor.
• Build Quality: Robust construction designed for intensive daily professional use and transport between client locations throughout Kenya.
• Color: Available in Space Black and Silver finishes providing professional aesthetics suitable for business and creative environments.
• Hinge Design: Precision-engineered hinge provides smooth opening with stable positioning for comfortable viewing during extended professional sessions.
• Thermal Design: Advanced thermal architecture with efficient heat dissipation ensuring sustained performance during intensive professional workflows.
• Environmental: Designed for reliable operation across Kenya's varied climate conditions with professional-grade environmental protection.

Apple M4 Pro Chip Performance

• Processor: Apple M4 Pro chip with 3-nanometer architecture delivering professional-grade performance for creative and business applications.
• CPU Cores: 14 cores with 10 performance cores and 4 efficiency cores handle simultaneous professional applications and intensive workflows.
• GPU Cores: 20-core GPU with hardware-accelerated ray tracing provides professional graphics performance for creative and computational tasks.
• Neural Engine: 16-core Neural Engine delivers machine learning acceleration for Apple Intelligence features and professional AI workflows.
• Memory Bandwidth: 273GB/s unified memory bandwidth enables rapid data transfer between CPU, GPU, and memory for maximum performance.
• Cache: Advanced cache architecture optimizes data access for professional applications and intensive computational workflows.
• Efficiency: Advanced power management provides professional performance while maintaining energy efficiency for extended battery life.
• Architecture: Unified memory architecture eliminates traditional bottlenecks between system components for enhanced professional performance.

Memory and Storage Configuration

• Unified Memory: 24GB unified memory shared between CPU, GPU, and Neural Engine for enhanced performance and efficient multitasking.
• Memory Type: Unified memory architecture provides faster access compared to traditional separate system and graphics memory configurations.
• Memory Performance: High-bandwidth memory access enables smooth operation of professional applications including video editing and 3D rendering software.
• Storage: 512GB PCIe SSD provides fast application launching, large file handling, and adequate capacity for professional workflows.
• Storage Performance: PCIe interface delivers rapid read/write speeds essential for professional applications, large project files, and system responsiveness.
• Storage Architecture: Integrated with unified memory system for optimized performance during file operations and application workflows.
• Expandability: Storage capacity sufficient for professional applications while external Thunderbolt 5 storage provides expansion options.
• File System: APFS (Apple File System) optimized for SSD performance with encryption and snapshot capabilities for professional data protection.

Professional Display Technology

• Screen Size: 16.2-inch diagonal display provides comfortable viewing area for professional applications while maintaining laptop portability.
• Resolution: 3456x2234 native resolution delivers exceptional sharpness and detail for professional graphics, video editing, and document work.
• Pixel Density: 254 pixels per inch ensures crisp text rendering and precise graphic details essential for professional creative workflows.
• Panel Type: Liquid Retina XDR technology provides wide viewing angles and exceptional color accuracy for professional color-critical work.
• Brightness: 1000 nits sustained brightness with 1600 nits peak HDR ensures excellent visibility during outdoor work and bright office environments.
• Contrast: 1,000,000:1 contrast ratio delivers deep blacks and bright whites essential for professional video editing and graphic design work.
• Color Gamut: P3 wide color gamut provides accurate color reproduction for professional photography, video production, and graphic design workflows.
• Color Management: True Tone technology automatically adjusts color temperature for comfortable viewing and accurate color representation.

Advanced Connectivity Features

• Thunderbolt 5: Three Thunderbolt 5 ports deliver 120 Gbps data transfer, 6K display support, and device charging for professional workflows.
• HDMI: HDMI 2.1 port supports 4K displays at 60Hz or 8K displays for professional presentation and extended desktop configurations.
• Audio: 3.5mm headphone jack supports professional headphones and external audio equipment for content creation and business communications.
• SD Card: SDXC-capable SD card slot enables direct import from professional cameras and storage devices common in creative workflows.
• MagSafe 3: Magnetic charging connector provides secure power connection while preventing cable damage during professional use.
• Power Delivery: Thunderbolt 5 ports support power delivery for charging compatible devices and powering external peripherals.
• Data Transfer: High-speed connectivity enables rapid backup operations, large file transfers, and professional storage array connections.
• Display Support: Multiple external display connectivity supports advanced professional setups with dedicated preview and reference monitors.

Wireless and Network Connectivity

• Wi-Fi: Wi-Fi 6E (802.11ax) wireless adapter supports latest wireless standards with improved performance in dense office environments.
• Wireless Performance: 6E support provides access to 6GHz bands reducing congestion in busy business districts throughout Nairobi.
• Bluetooth: Bluetooth 5.3 technology supports wireless peripherals including mice, keyboards, headphones, and presentation devices.
• Network Speed: Advanced wireless standards provide fast internet connectivity for cloud-based professional applications and file synchronization.
• Range: Enhanced wireless range and stability compared to previous generations improves connectivity reliability in large office buildings.
• Low Latency: Optimized wireless protocols reduce latency for real-time collaboration applications and video conferencing throughout Kenya.
• Multiple Connections: Simultaneous wireless connections to multiple devices and networks for complex professional networking requirements.
• Professional Features: Enterprise wireless security protocols ensure secure connectivity in corporate and business environments.

Professional Audio System

• Speakers: Six-speaker system with force-cancelling woofers provides immersive audio for professional media playback and presentations.
• Audio Quality: High-fidelity audio reproduction suitable for professional audio editing, music production, and multimedia presentations.
• Spatial Audio: Spatial audio with dynamic head tracking creates immersive listening experience for professional video and audio content.
• Microphones: Three-microphone array with advanced beamforming provides clear voice capture for video conferencing and voice recording.
• Noise Reduction: Advanced microphone processing reduces background noise for professional video calls and voice recording applications.
• Audio Jack: Professional-grade headphone jack supports high-impedance headphones and external audio equipment for content creation.
• Dolby Atmos: Dolby Atmos support enhances multimedia playback for professional video editing and entertainment content.
• Volume Control: Precise volume control with wide dynamic range accommodates various professional audio monitoring requirements.

Input Devices and Interface

• Keyboard: Magic Keyboard with backlit keys provides comfortable typing for extended professional document creation and coding sessions.
• Key Travel: Optimized key travel distance enables comfortable typing during long professional workflows and document preparation.
• Touch ID: Integrated Touch ID sensor provides secure authentication for professional applications and secure document access.
• Trackpad: Large Force Touch trackpad with pressure-sensing capabilities provides precise cursor control and gesture recognition.
• Gesture Support: Multi-Touch gestures enable efficient navigation through professional applications and document workflows.
• Backlight: Ambient light sensor automatically adjusts keyboard backlighting for comfortable typing in various lighting conditions.
• Key Layout: Professional key layout with function keys provides quick access to system controls and application shortcuts.
• Durability: Professional-grade key switches designed for intensive daily use throughout demanding business and creative workflows.

Battery and Power Management

• Battery Type: Built-in lithium-polymer battery provides professional all-day operation for mobile business and creative workflows.
• Battery Life: Up to 24 hours video streaming and up to 17 hours wireless web browsing for extended professional use without charging.
• Power Adapter: 96W USB-C power adapter provides fast charging and sufficient power for intensive professional workflows.
• Fast Charging: Rapid charging capability reaches 50% capacity in approximately 30 minutes for quick turnaround during busy professional schedules.
• Power Efficiency: Advanced power management balances performance and battery life based on professional workload requirements.
• Charging Options: Multiple charging options including MagSafe 3 and Thunderbolt 5 ports provide flexibility for professional environments.
• Power Delivery: USB-C ports support power delivery for charging compatible devices during professional workflows.
• Battery Management: Intelligent battery management extends battery lifespan through optimized charging profiles and thermal management.

Professional Software and Features

• Operating System: macOS Sequoia provides professional-grade operating system with advanced security and productivity features.
• Apple Intelligence: On-device AI assistance with privacy protection for professional workflows and business communications.
• Security: Advanced security features including Touch ID, secure boot, and hardware encryption for professional data protection.
• Professional Apps: Compatibility with professional applications including Final Cut Pro, Logic Pro, Adobe Creative Suite, and Xcode.
• Productivity: Enhanced productivity features including Focus modes, Advanced Search, and intelligent document organization.
• Privacy: Privacy-first design ensures professional data remains secure with on-device processing for sensitive business information.
• Updates: Regular macOS updates provide security patches, feature improvements, and professional application compatibility.
• Enterprise: Enterprise management features for business deployment and IT administration throughout professional organizations.

Environmental and Compliance

• Materials: Constructed using recycled materials meeting international environmental regulations for responsible manufacturing.
• Energy Efficiency: ENERGY STAR certified design reduces power consumption during operation for environmental responsibility.
• Temperature: Operates reliably across 10°C to 35°C temperature range accommodating Kenya's varied climate conditions.
• Altitude: Tested for operation up to 3,000 meters altitude accommodating Kenya's highland business locations.
• Recycling: Apple provides recycling programs for end-of-life equipment disposal throughout global markets including Kenya.
• Compliance: Meets international environmental regulations including RoHS and environmental protection standards.
• Packaging: Recyclable packaging materials reduce environmental impact during product distribution throughout Kenya.
• Carbon Neutral: Part of Apple's commitment to carbon neutrality across manufacturing and product lifecycle.

Package Contents

1. MacBook Pro M4 Pro laptop with professional performance and Apple Intelligence integration.
2. 96W USB-C Power Adapter with regional power cord for Kenya's power outlets.
3. USB-C to MagSafe 3 Cable for secure magnetic charging connection.

12 Months Warranty

Available now at Mascom International - your trusted professional technology specialist in Nairobi's central business district. Experience the Liquid Retina XDR display quality, test the M4 Pro chip performance, evaluate the professional keyboard and trackpad, and explore the Apple Intelligence features firsthand at our shop located at Old Mutual Building, First Floor Room 4, Kimathi Street, or benefit from our secure countrywide delivery service with payment on arrival anywhere in Kenya. Every MacBook Pro includes 12 months comprehensive warranty, genuine Apple accessories including 96W power adapter and MagSafe 3 cable, professional setup support, and expert guidance on professional application optimization and workflow integration for your business success and creative excellence.

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Disclaimer: We can not guarantee that the information on this product is 100% correct

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