MacBook Pro M4 Pro | 24GB 512GB SSD | 14'' 2024 | M4 Pro Chip

Professional workstation performance featuring M4 Pro architecture and expanded memory for Kenya's demanding creative professionals
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Note that the price and availability are subject to change without prior notice



MacBook Pro M4 2024 delivers professional workstation performance through the 12-core Apple M4 Pro chip combined with 24GB unified memory and 1TB SSD storage at KSH 252,500, now available at Mascom International, Old Mutual Building, First Floor Room 4, Kimathi Street, Nairobi. This professional workstation addresses the comprehensive needs of Kenya's film production studios, enterprise software companies, architectural firms, and creative agencies who require desktop workstation-class performance with extensive storage for large-scale video productions, enterprise development projects, complex 3D rendering workflows, and comprehensive creative asset management without storage limitations during extended professional campaigns. The MacBook Pro M4 2024 features the revolutionary Liquid Retina XDR display with 120Hz ProMotion technology, advanced 16-core GPU with hardware-accelerated ray tracing, plus Apple Intelligence capabilities delivering workstation-level responsiveness with comprehensive storage capacity for the most demanding professional workflows throughout Kenya's expanding film, architecture, and technology industries.

MacBook Pro M4 2024 represents Apple's commitment to providing complete professional workstation capability in a portable chassis that excels in professional studios, enterprise environments, and creative production facilities. The 14.2-inch Liquid Retina XDR display with 3024 x 1964 resolution and 120Hz ProMotion refresh rate eliminates motion blur and delivers precise color accuracy during intensive 8K video editing, complex architectural visualization, and multi-project production workflows throughout Nairobi's professional creative studios and enterprise technology companies. With 24GB unified memory handling simultaneous execution of multiple professional workstation applications, extensive background rendering processes, comprehensive development environments, and complex multitasking scenarios, this laptop manages the most resource-intensive professional workflows that Kenya's film directors, enterprise architects, and creative studio managers encounter during large-scale, long-term projects. The Apple M4 Pro chip with 12 cores (8 performance + 4 efficiency cores) and 16-core GPU handles demanding professional workstation applications, 8K video editing, enterprise software compilation, and intensive rendering workflows simultaneously while maintaining exceptional responsiveness throughout marathon professional production cycles.

MacBook Pro M4 2024 establishes new standards for complete portable workstation computing by proving that desktop workstation-class performance and comprehensive storage capacity can coexist with mobility and professional portability. The 16-core GPU with hardware-accelerated ray tracing delivers real-time professional graphics rendering, smooth 8K video playback, and workstation-grade visual processing capabilities that handle the most demanding creative applications and professional software at maximum settings while maintaining responsive performance throughout extended production campaigns. The comprehensive 1TB PCIe SSD provides lightning-fast access to extensive professional files, instant loading of complex multi-project workflows, and substantial storage for large video productions, comprehensive software development environments, and extensive creative asset libraries that professional workstation users require for complete project management. At Mascom International, we're witnessing tremendous demand from film production studios, enterprise software development teams, architectural visualization firms, and comprehensive creative agencies who need uncompromising workstation performance with extensive storage capacity - this configuration exceeds expectations while delivering genuine professional workstation capability with complete storage solutions. Experience the brilliant Liquid Retina XDR display, test the enhanced M4 Pro chip performance with comprehensive storage benefits, and explore the complete workstation-level capabilities firsthand at our Nairobi shop, now in stock, or take advantage of our secure countrywide delivery service with payment-on-arrival anywhere in Kenya.

What makes this comprehensive M4 Pro configuration different from standard professional workstations in Kenya?

MacBook Pro M4 2024 with 1TB storage distinguishes itself through the combination of 12-core CPU workstation performance and comprehensive storage capacity that accommodates the most demanding professional workflows including large-scale film productions, enterprise software projects, and extensive creative campaigns. Unlike standard professional workstations that require external storage solutions, this configuration provides complete project storage for 8K video productions, comprehensive software development environments, extensive 3D asset libraries, and large-scale creative projects throughout Kenya's professional sectors. The 16-core GPU with hardware-accelerated ray tracing combined with 1TB high-speed storage enables complete professional graphics workflows including real-time rendering, extensive asset management, and comprehensive project archiving. The 24GB unified memory configuration with expanded storage provides exceptional capacity for the most demanding professional workflows while maintaining complete project accessibility and comprehensive file management throughout intensive work campaigns.

How does the 1TB SSD enhance professional workstation workflows and project management?

The 1TB PCIe SSD provides comprehensive storage capacity for complete professional workflows including large-scale video productions with extensive footage libraries, comprehensive software development projects with multiple repositories, and extensive creative campaigns with substantial asset collections throughout Kenya's professional industries. This storage configuration accommodates multiple concurrent large projects including feature-length video productions, enterprise software development cycles, architectural visualization projects, and comprehensive creative campaigns without requiring external storage management. For film production teams, 1TB enables storage of complete project workflows including raw footage, rendered sequences, audio files, graphics assets, and project archives while maintaining fast access times throughout complex production cycles. Software development teams benefit from space for multiple development environments, extensive codebases, build artifacts, testing data, comprehensive documentation, and project deliverables throughout large-scale enterprise development projects. Creative agencies can manage complete campaign assets including high-resolution photography, video content, design files, client deliverables, and project archives while maintaining organized file structures throughout comprehensive creative production cycles.

What advantages does the M4 Pro chip provide for intensive professional workflows with large storage requirements?

The Apple M4 Pro chip with 12 CPU cores (8 performance + 4 efficiency cores) provides workstation-class computational power for managing intensive professional workflows that benefit from comprehensive storage capacity including large-scale content creation, enterprise development, and complex project management throughout Kenya's professional sectors. The enhanced CPU performance combined with 1TB storage enables efficient management of large project files, complex rendering operations, comprehensive build processes, and extensive asset processing throughout demanding professional workflows. For video production teams working with 8K footage, the M4 Pro provides smooth timeline editing, real-time effects processing, and efficient project management while the 1TB storage accommodates complete production workflows including raw footage, rendered outputs, and project archives. Software development teams benefit from enhanced compilation performance, comprehensive testing capabilities, and efficient project management while the expanded storage accommodates multiple development environments, extensive repositories, and comprehensive project documentation throughout enterprise development cycles.

How does the 24GB unified memory work with 1TB storage for comprehensive professional workflows?

The 24GB unified memory architecture combined with 1TB high-speed storage provides exceptional capability for comprehensive professional workflows that require both substantial memory allocation and extensive file management including large-scale video production, enterprise software development, and complex creative projects throughout Kenya's professional industries. This configuration enables smooth operation of memory-intensive applications while maintaining fast access to extensive file libraries, project archives, and comprehensive asset collections throughout demanding professional workflows. For video editors working with large productions, 24GB memory enables smooth timeline editing with multiple 8K streams while 1TB storage accommodates complete project workflows including source footage, rendered sequences, audio files, and delivery formats. Software architects benefit from comprehensive development environments with multiple virtual machines, extensive build processes, and comprehensive testing frameworks while maintaining access to large codebases, documentation libraries, and project deliverables throughout complex enterprise development projects. Creative professionals can operate multiple professional applications with large working files while accessing extensive asset libraries, project archives, and comprehensive creative resources throughout complex production campaigns.

What professional software workflows benefit most from this comprehensive M4 Pro configuration?

Professional film production workflows benefit significantly from the M4 Pro's enhanced performance combined with comprehensive storage for complete production management including 8K editing, extensive color grading, multi-project coordination, and comprehensive post-production workflows throughout Kenya's expanding film and media production sector. Enterprise software development teams working on large-scale applications, comprehensive platforms, and complex systems benefit from enhanced CPU performance and extensive storage for complete development lifecycles including source code management, build processes, testing frameworks, and project deliverables throughout professional software projects. Architectural and engineering firms utilizing comprehensive CAD workflows, extensive BIM projects, detailed rendering operations, and complex simulation processes benefit from workstation performance and substantial storage for complete project management throughout demanding professional architectural projects. Creative agencies managing large-scale campaigns, comprehensive brand projects, extensive content libraries, and multi-client workflows benefit from simultaneous operation of creative applications and comprehensive asset management throughout extensive creative production cycles. Data science teams can handle comprehensive datasets, extensive machine learning projects, detailed analysis workflows, and substantial research archives while maintaining responsive performance throughout complex analytical projects in Kenya's academic and research institutions.

How does Apple Intelligence perform with comprehensive M4 Pro resources and expanded storage?

Apple Intelligence with M4 Pro performance, 24GB memory, and 1TB storage provides enhanced capabilities for intelligent features including comprehensive content analysis, responsive Writing Tools, extensive machine learning acceleration, and seamless multitasking with intelligent assistance throughout comprehensive professional workstation workflows. The enhanced Neural Engine performance combined with substantial memory allocation and extensive storage enables Apple Intelligence to analyze large professional document libraries, process comprehensive creative projects, and provide contextual assistance throughout complete project lifecycles without impacting primary application performance. For professionals managing extensive projects, the intelligent organization and search capabilities benefit from increased processing power, substantial memory allocation, and comprehensive storage access, enabling faster content indexing across large file libraries, improved search responsiveness throughout project archives, and comprehensive project analysis throughout complex professional environments. The M4 Pro architecture with expanded storage ensures Apple Intelligence features remain responsive during the most demanding professional workflows while providing intelligent assistance for comprehensive content management, extensive project coordination, and professional communication throughout intensive work campaigns in Kenya's professional sectors.

Where can I purchase this comprehensive professional workstation configuration in Nairobi?

MacBook Pro M4 2024 with 24GB memory and 1TB storage is now available in stock at Mascom International, located at Old Mutual Building, First Floor Room 4, Kimathi Street, Nairobi CBD. You can experience the comprehensive workstation performance capabilities, test the M4 Pro chip with professional applications, evaluate the enhanced storage benefits for large projects, and explore the complete professional workflow capabilities firsthand at our shop. We stock this comprehensive professional workstation configuration specifically for film production studios, enterprise development teams, architectural firms, and creative agencies who require maximum performance with extensive storage for comprehensive professional workflows. Our convenient CBD location provides easy access for professional customers with secure parking available, comprehensive consultation services, and expert guidance on comprehensive workstation optimization, enterprise application configuration, and complete workflow enhancement tailored for your specific professional requirements and comprehensive project needs.

Technical Specifications

Comprehensive Professional Workstation Design

  • Construction: Premium aluminum unibody chassis with professional aesthetics and robust build quality designed for comprehensive professional workstation use
  • Weight: 1.55 kg provides exceptional balance between comprehensive workstation performance hardware and professional portability
  • Dimensions: 31.26 x 22.12 x 1.55 cm accommodates advanced cooling system and professional components within portable workstation form factor
  • Build Quality: Robust construction designed for intensive daily professional use in demanding studio and enterprise environments throughout Kenya
  • Color Options: Space Black and Silver finishes provide sophisticated professional aesthetics suitable for executive and comprehensive studio environments
  • Thermal Management: Advanced cooling system manages M4 Pro thermal requirements while maintaining quiet operation during comprehensive professional workflows
  • Professional Aesthetics: Clean lines and minimal branding maintain professional appearance suitable for client presentations and professional studio environments
  • Durability: Professional-grade build quality designed for demanding comprehensive studio and enterprise environments throughout Kenya's professional sectors

M4 Pro Chip Comprehensive Workstation Architecture

  • Processor: Apple M4 Pro chip built on advanced 3-nanometer manufacturing process delivers comprehensive professional workstation-class performance
  • CPU Configuration: 12 cores with 8 performance cores and 4 efficiency cores provide substantial computational power for comprehensive professional workstation workflows
  • Performance Cores: 8 performance cores optimized for demanding comprehensive professional workstation applications including enterprise development and extensive creative production
  • Efficiency Cores: 4 efficiency cores handle background tasks and system operations while maximizing battery life during comprehensive mobile professional work
  • GPU Performance: 16-core GPU with hardware-accelerated ray tracing enables comprehensive professional graphics work and workstation-level visual processing
  • Neural Engine: 16-core Neural Engine accelerates comprehensive machine learning workloads, Apple Intelligence features, and AI-enhanced professional applications
  • Memory Bandwidth: Enhanced memory bandwidth ensures smooth data flow between CPU, GPU, and Neural Engine during comprehensive intensive workstation workflows
  • Workstation Performance: Comprehensive professional workstation-class architecture designed for the most demanding comprehensive professional workflows and enterprise applications

Comprehensive Professional Memory and Storage Configuration

  • Unified Memory: 24GB unified memory shared between CPU, GPU, and Neural Engine provides comprehensive workstation-level capacity for professional workflows
  • Memory Architecture: Enhanced unified design maximizes memory efficiency while providing exceptional capacity for comprehensive workstation applications and development environments
  • Professional Capacity: 24GB accommodates comprehensive intensive workstation workflows including enterprise development, large-scale video production, and extensive rendering projects
  • Memory Performance: High-bandwidth memory architecture ensures responsive performance during comprehensive demanding professional workstation applications
  • Storage Type: 1TB PCIe SSD provides comprehensive storage capacity with fast professional application loading and extensive file management capability
  • Storage Performance: NVMe interface delivers exceptional read speeds enabling rapid comprehensive professional file access and responsive operations throughout workstation workflows
  • Storage Capacity: 1TB accommodates comprehensive professional projects, extensive media libraries, complete development environments, and substantial file archives
  • Comprehensive Requirements: Configuration meets comprehensive storage demands for complete professional workflows, extensive creative projects, and enterprise applications throughout Kenya

Professional Comprehensive Display Technology

  • Screen Size: 14.2-inch diagonal display provides comfortable viewing area for comprehensive professional workstation work while maintaining portability
  • Resolution: 3024 x 1964 native resolution delivers exceptional sharpness and detail for comprehensive professional design work, video editing, and technical documentation
  • Display Technology: Liquid Retina XDR with advanced LED backlighting provides professional color accuracy and brightness for comprehensive workstation workflows
  • Refresh Rate: 120Hz ProMotion technology provides smooth scrolling and responsive input during comprehensive professional application use and creative workflows
  • Color Accuracy: P3 wide color gamut and True Tone technology ensure accurate color reproduction for comprehensive professional creative work and technical visualization
  • Professional Features: Advanced color management supports comprehensive professional creative workflows and technical visualization throughout Kenya's professional sectors
  • HDR Support: High dynamic range capability provides enhanced visual quality for comprehensive professional video editing and technical content creation
  • Workstation Quality: Professional display technology suitable for demanding comprehensive creative and technical workflows requiring color accuracy and detail

Enhanced Comprehensive Professional Connectivity

  • Thunderbolt Ports: Three Thunderbolt 4/USB-C ports support 40 Gbps data transfer, multiple external displays, and comprehensive professional peripheral connectivity
  • Professional Displays: Support for multiple high-resolution external displays for comprehensive professional workstation setups and studio environments
  • MagSafe Charging: MagSafe 3 port provides secure magnetic charging connection suitable for comprehensive professional studio and office environments
  • Professional Integration: Comprehensive connectivity supports comprehensive professional workstation peripherals, external storage, and studio equipment
  • Wireless Performance: Wi-Fi 6E provides fast wireless connectivity suitable for comprehensive professional studio environments and enterprise networks
  • Audio Connection: 3.5mm headphone jack supports comprehensive professional audio equipment for content creation and professional communication
  • SD Card Support: SDXC-compatible slot supports comprehensive professional camera workflows and media production requirements
  • Enterprise Compatibility: Connectivity options support comprehensive enterprise environments and professional studio workflows throughout Kenya

Comprehensive Professional Battery and Power Management

  • Battery Capacity: 72.4-watt-hour lithium-polymer battery provides exceptional battery life despite comprehensive enhanced workstation performance requirements
  • Professional Usage: Extended battery life supports comprehensive professional workstation workflows, extensive client meetings, and mobile productivity throughout professional environments
  • Power Efficiency: M4 Pro architecture delivers comprehensive workstation performance while maintaining professional battery life for comprehensive mobile professional work
  • Charging Technology: Professional charging system designed for reliable power delivery during comprehensive intensive workstation workflows
  • Mobile Workstation: Reliable battery performance enables comprehensive professional workstation workflows in mobile and remote professional environments
  • Power Management: Intelligent power management optimizes comprehensive workstation performance and battery life based on professional workload requirements
  • Professional Reliability: Consistent performance whether running on battery or plugged in ensures reliable comprehensive professional workflows
  • Workstation Mobility: Professional battery life enables comprehensive workstation-level performance in mobile professional environments throughout Kenya

Package Contents

  1. MacBook Pro M4 2024 with comprehensive professional workstation performance, 24GB memory, and 1TB storage configuration
  2. 70W USB-C Power Adapter with regional power cord for Kenya's power outlets
  3. USB-C to MagSafe 3 Cable for secure charging and comprehensive professional power delivery
  4. Documentation including quick start guide and warranty information

12 Months Warranty

Available now at Mascom International - your trusted Apple specialist for comprehensive professional workstation users in Nairobi's central business district. Experience the exceptional comprehensive workstation performance capabilities, test the M4 Pro chip with professional applications, evaluate the comprehensive storage benefits for large projects, and explore the complete workstation-level capabilities firsthand at our shop located at Old Mutual Building, First Floor Room 4, Kimathi Street, or benefit from our secure countrywide delivery service with payment on arrival anywhere in Kenya. Every comprehensive professional MacBook Pro M4 Pro includes 12 months comprehensive warranty, genuine Apple accessories including 70W power adapter, professional setup support, and expert guidance on comprehensive professional workstation workflows and enterprise applications for your professional success and comprehensive workstation productivity.


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