MacBook Pro M4 2024 delivers elite professional performance through the 10-core Apple M4 chip combined with 24GB unified memory and 1TB SSD storage at KSH 278,000, now available at Mascom International, Old Mutual Building, First Floor Room 4, Kimathi Street, Nairobi. This high-performance laptop addresses the intensive needs of Kenya's professional video editors, software developers, 3D artists, and content creators who require desktop-class performance for 4K video production, large-scale software development, professional photography workflows, and complex creative projects without performance limitations during extended work sessions. The MacBook Pro M4 2024 features the revolutionary Liquid Retina XDR display with 120Hz ProMotion technology, 12MP Center Stage camera with Desk View support, plus Apple Intelligence capabilities delivering uncompromising professional-level performance for the most demanding workflows throughout Kenya's expanding creative and technology sectors.

MacBook Pro M4 2024 represents Apple's commitment to providing elite computing performance in a refined aluminum chassis that excels in professional creative studios and enterprise environments. The 14.2-inch Liquid Retina XDR display with 3024 x 1964 resolution and 120Hz ProMotion refresh rate eliminates motion blur and delivers precise color accuracy during intensive video editing, complex graphic design, and multi-monitor workflows throughout Nairobi's professional creative agencies and technology companies. With 24GB unified memory handling simultaneous execution of multiple professional applications, background rendering processes, large file operations, and complex multitasking scenarios, this laptop manages the most resource-intensive professional workflows that Kenya's film editors, software architects, and creative directors encounter during high-stakes projects. The Apple M4 chip with 10 cores (4 performance + 6 efficiency cores) handles demanding professional applications, 8K video editing, complex software compilation, and intensive creative workflows simultaneously while maintaining exceptional responsiveness throughout extended professional sessions.

MacBook Pro M4 2024 establishes new standards for professional mobile computing by proving that desktop-class performance can coexist with portability and all-day productivity. The 10-core GPU with hardware-accelerated ray tracing delivers real-time graphics rendering, smooth 8K video playback, and professional-grade visual processing capabilities that handle the most demanding creative applications at maximum settings while maintaining responsive performance throughout marathon work sessions. The comprehensive 1TB PCIe SSD provides lightning-fast access to massive professional files, instant loading of complex projects, and extensive storage for large video productions, software repositories, and comprehensive creative libraries that modern professionals require. At Mascom International, we're witnessing tremendous demand from film professionals, software architects, creative agency directors, and advanced users who need uncompromising performance and substantial memory capacity - this configuration exceeds expectations while delivering genuine professional workstation capability. Experience the brilliant Liquid Retina XDR display, test the enhanced M4 chip performance with 24GB memory, and explore the expanded storage capacity firsthand at our Nairobi shop, now in stock, or take advantage of our secure countrywide delivery service with payment-on-arrival anywhere in Kenya.

What makes this 24GB configuration different from standard professional laptops in Kenya?

MacBook Pro M4 2024 with 24GB unified memory distinguishes itself through substantially increased capacity for the most demanding professional workflows including 8K video editing, large-scale software development, complex 3D rendering, and intensive multitasking scenarios. Unlike standard laptops with 16GB memory that struggle during simultaneous operation of professional applications, this 24GB configuration provides comfortable headroom for running Final Cut Pro with multiple 4K streams, Adobe Creative Suite with large files, Xcode with multiple projects, and background processes simultaneously without performance degradation. The unified memory architecture enables efficient sharing between CPU, GPU, and Neural Engine, maximizing the benefits of increased capacity for creative applications, development environments, and professional workflows. The 1TB SSD storage provides double the capacity of standard configurations, accommodating extensive video libraries, large software projects, comprehensive asset collections, and professional file archives that advanced users require throughout intensive daily workflows in Kenya's creative and technology sectors.

How does the 24GB unified memory enhance professional creative workflows?

The 24GB unified memory architecture provides exceptional capacity for the most memory-intensive professional workflows including 8K video editing with multiple streams, large RAW photo processing with hundreds of images, complex 3D rendering projects, and simultaneous operation of multiple professional applications. This memory configuration enables smooth operation of resource-intensive workflows like editing feature-length documentaries, processing architectural visualization projects, handling large software development builds, and managing complex creative projects throughout Kenya's film, architecture, and software development industries. For video editors working with 8K footage, 24GB enables smooth timeline scrubbing, real-time effects processing, background rendering, and simultaneous operation of supporting applications without the memory pressure experienced with smaller configurations. Software developers benefit from the ability to run multiple development environments, virtual machines, build processes, and testing frameworks simultaneously while maintaining responsive system performance throughout complex project development cycles. Creative professionals working with large Photoshop files, complex After Effects compositions, or detailed 3D models experience significantly improved responsiveness and reduced processing times throughout demanding creative workflows.

What advantages does the 1TB SSD provide for professional storage requirements?

The 1TB PCIe SSD delivers comprehensive storage capacity for professional workflows while maintaining exceptional performance with read speeds enabling instant access to large professional files, rapid project loading, and responsive system operation during intensive workflows. For video professionals managing 4K and 8K productions, this storage capacity accommodates multiple concurrent projects, extensive footage libraries, rendered output files, and backup versions throughout complex production cycles. Software developers benefit from space for multiple development environments, extensive codebases, build artifacts, testing data, and development tools without storage constraints throughout large-scale project development. Creative professionals working with high-resolution photography, detailed 3D assets, or complex design projects have ample space for working files, asset libraries, version archives, and project deliverables throughout comprehensive creative workflows. The NVMe interface provides maximum throughput for professional workflows including real-time 8K video editing, large file transfers, simultaneous application operation, and background processing throughout demanding professional environments. Users report project loading times significantly reduced compared to smaller storage configurations, enabling efficient workflow management and productive multitasking throughout professional environments in Kenya.

How does this configuration support professional video editing and content creation?

The 24GB unified memory and 1TB storage combination provides exceptional capability for professional video editing workflows including 8K timeline editing, complex color grading, multi-stream productions, and simultaneous content creation throughout Kenya's expanding film and media production sector. Video editors can smoothly scrub through 8K timelines, apply real-time color correction, render complex effects, and export final deliverables while maintaining responsive system performance throughout extended editing sessions. The substantial memory capacity enables simultaneous operation of video editing applications, audio processing software, graphics applications, and background rendering processes without the performance limitations experienced with smaller memory configurations. For content creators producing professional YouTube content, documentary projects, or commercial productions, this configuration handles complex multi-camera editing, advanced visual effects, professional audio processing, and simultaneous content delivery throughout comprehensive production workflows. The 1TB storage accommodates large project files, extensive footage libraries, rendered outputs, and project archives while maintaining fast access times throughout professional video production cycles throughout Kenya's creative industry.

What professional software workflows benefit from this enhanced configuration?

Professional software development workflows benefit significantly from 24GB memory enabling simultaneous operation of multiple IDEs, virtual machines, build systems, testing frameworks, and debugging tools throughout complex enterprise development projects in Kenya's growing technology sector. Developers can run comprehensive development environments including Docker containers, database systems, web servers, and testing suites while maintaining responsive performance throughout intensive coding sessions. Architecture and engineering professionals using CAD software, BIM applications, and simulation tools experience improved performance with complex models, detailed renderings, and computational analysis throughout demanding professional projects. Creative professionals benefit from simultaneous operation of Adobe Creative Suite applications, 3D modeling software, video editing tools, and asset management systems throughout comprehensive creative production workflows. Data scientists and researchers can handle large datasets, machine learning model training, statistical analysis, and visualization tools while maintaining system responsiveness throughout complex analytical workflows. The enhanced configuration provides the computational headroom necessary for professional workflows that push hardware limitations throughout Kenya's diverse professional and academic environments.

How does Apple Intelligence enhance productivity with increased system resources?

Apple Intelligence with 24GB memory provides enhanced performance for intelligent features including faster Writing Tools processing, more responsive content analysis, improved machine learning acceleration, and seamless multitasking with intelligent assistance throughout professional workflows. The additional memory enables Apple Intelligence to maintain responsive performance while professional applications utilize substantial system resources, ensuring intelligent features remain available during intensive creative or development work. Enhanced memory capacity improves Apple Intelligence's ability to analyze large documents, process complex creative projects, and provide contextual assistance for professional workflows without impacting primary application performance. For professionals managing large projects, the intelligent organization and search capabilities benefit from increased memory allocation, enabling faster content indexing, improved search responsiveness, and more comprehensive project analysis throughout complex professional environments. The Neural Engine acceleration combined with substantial memory resources provides enhanced machine learning performance for professional applications that integrate AI-powered features throughout creative and development workflows in Kenya's technology and creative sectors.

Where can I purchase this enhanced configuration in Nairobi with professional support?

MacBook Pro M4 2024 with 24GB memory and 1TB storage is now available in stock at Mascom International, located at Old Mutual Building, First Floor Room 4, Kimathi Street, Nairobi CBD. You can experience the enhanced performance capabilities, test the increased memory capacity with professional applications, evaluate the expanded storage benefits, and explore the Apple Intelligence features firsthand at our shop. We stock this premium configuration specifically for professional users including video editors, software developers, creative directors, and advanced users who require maximum performance and capacity for demanding workflows. Our convenient CBD location provides easy access for professional customers with secure parking available, comprehensive consultation services, and expert guidance on professional workflow optimization, creative application configuration, and productivity enhancement tailored for your specific professional requirements and advanced creative needs.

Do you offer professional delivery services throughout Kenya with secure payment options?

We provide comprehensive countrywide delivery service with secure payment on delivery throughout Kenya for the MacBook Pro M4 2024 enhanced configuration. Order by phone at +254 708 852 521, visit our shop, or order through www.mascomintl.com, and receive your professional laptop anywhere in Kenya without any upfront payment requirements. Delivery typically takes 1 business day to major cities including Mombasa, Kisumu, Nakuru, and Eldoret, and up to 3 days for remote locations throughout Kenya. This trusted payment-on-delivery system allows you to thoroughly evaluate the enhanced performance capabilities, test the increased memory and storage benefits, verify the professional build quality, and confirm the advanced configuration meets your requirements before completing your purchase. Each delivery includes comprehensive insurance coverage for high-value professional equipment, secure packaging designed for sensitive technology transport, and delivery confirmation to your specified professional or residential address throughout Kenya.

Technical Specifications

Enhanced Professional Laptop Design

• Construction: Premium aluminum unibody chassis with professional aesthetics and robust build quality designed for intensive professional daily use
• Weight: 1.55 kg provides exceptional balance between enhanced performance hardware and reasonable portability for professional travel and client meetings
• Dimensions: 31.26 x 22.12 x 1.55 cm accommodates advanced cooling system and full-size keyboard within professional form factor
• Build Quality: Robust construction designed for intensive daily professional use and transport between professional locations throughout Kenya
• Color Options: Space Black and Silver finishes provide sophisticated professional aesthetics suitable for executive and creative environments
• Keyboard Design: Magic Keyboard with refined scissor mechanism provides comfortable typing for extended professional work sessions and content creation
• Trackpad: Large Force Touch trackpad with precise multi-finger gesture support for productive professional workflows and creative applications
• Professional Aesthetics: Clean lines and minimal branding maintain professional appearance suitable for client presentations and executive meetings

Enhanced Apple M4 Chip Performance Architecture

• Processor: Apple M4 chip built on advanced 3-nanometer manufacturing process delivers professional workstation-class performance for demanding workflows
• CPU Configuration: 10 cores with 4 performance cores and 6 efficiency cores handle simultaneous professional applications and intensive background processes
• Performance Cores: Optimized for demanding professional applications including 8K video editing, software development, and complex creative workflows
• Efficiency Cores: Handle background tasks, system operations, and supporting processes while maximizing battery life during mobile professional work
• GPU Performance: 10-core GPU with hardware-accelerated ray tracing enables professional graphics work and intensive creative application acceleration
• Neural Engine: 16-core Neural Engine accelerates machine learning workloads, Apple Intelligence features, and AI-enhanced professional applications
• Memory Bandwidth: 120GB/s unified memory bandwidth ensures smooth data flow between CPU, GPU, and Neural Engine during intensive workflows
• Architecture Benefits: Unified architecture eliminates traditional bottlenecks while providing exceptional performance per watt for professional applications

Enhanced Memory and Storage Configuration

• Unified Memory: 24GB unified memory shared between CPU, GPU, and Neural Engine provides substantial capacity for intensive professional workflows
• Memory Architecture: Unified design maximizes memory efficiency while providing exceptional capacity for memory-intensive creative applications and development environments
• Memory Performance: High-bandwidth memory architecture ensures responsive performance during the most demanding professional applications and complex multitasking scenarios
• Professional Capacity: 24GB accommodates intensive workflows including 8K video editing, large-scale software development, and complex 3D rendering projects
• Storage Type: 1TB PCIe SSD provides comprehensive storage capacity with fast professional application loading and extensive file storage capability
• Storage Performance: NVMe interface delivers exceptional read speeds enabling rapid large file access and responsive operations throughout professional workflows
• Storage Capacity: 1TB accommodates extensive professional projects, large media libraries, comprehensive development environments, and substantial file archives
• Professional Requirements: Enhanced configuration meets storage demands for video production, software development, and creative workflows throughout Kenya's professional sectors

Professional Display Technology

• Screen Size: 14.2-inch diagonal display provides comfortable viewing area for professional work while maintaining laptop portability for business travel
• Resolution: 3024 x 1964 native resolution delivers exceptional sharpness and detail for professional photo editing, design work, and document review
• Display Technology: Liquid Retina XDR with advanced LED backlighting provides professional color accuracy and brightness for creative workflows
• Refresh Rate: 120Hz ProMotion technology provides smooth scrolling, responsive touch input, and fluid animation during professional application use
• Color Accuracy: P3 wide color gamut and True Tone technology ensure accurate color reproduction for professional creative work and client presentations
• Brightness: 1000 nits sustained brightness and 1600 nits peak brightness ensure excellent visibility during outdoor work and bright office environments
• HDR Support: High dynamic range capability provides enhanced visual quality for professional video editing and HDR content creation workflows
• Professional Features: Advanced color management and calibration support professional creative workflows throughout Kenya's growing creative sector

Enhanced Professional Connectivity and Ports

• Thunderbolt Ports: Three Thunderbolt 4/USB-C ports support 40 Gbps data transfer, external displays up to 6K resolution, and device charging for professional peripherals
• MagSafe Charging: MagSafe 3 port provides secure magnetic charging connection that disconnects safely during mobile professional work environments
• HDMI Output: HDMI port enables direct connection to conference room displays, client monitors, and presentation equipment for professional meetings
• SD Card Slot: SDXC-compatible slot supports direct import from professional cameras and storage devices for content creation workflows
• Audio Connection: 3.5mm headphone jack supports professional audio equipment for content creation, video editing, and communication throughout professional workflows
• Wireless Connectivity: Wi-Fi 6E provides fast wireless performance in congested office environments and public locations throughout Nairobi business districts
• Bluetooth Support: Bluetooth 5.3 technology supports professional wireless peripherals including mice, keyboards, and presentation tools
• Professional Integration: Comprehensive connectivity supports diverse professional workflows without requiring additional adapters or dongles

Extended Battery Life and Power Management

• Battery Capacity: 72.4-watt-hour lithium-polymer battery provides exceptional battery life for all-day professional work despite enhanced performance configuration
• Battery Performance: Up to 24 hours video playback and up to 17 hours wireless web browsing enable full workday productivity during mobile professional work
• Power Efficiency: M4 chip architecture with enhanced memory configuration delivers exceptional performance while maintaining excellent battery life
• Charging Technology: MagSafe 3 charging provides fast, secure charging with 70W power adapter for rapid power restoration during busy professional schedules
• Power Management: Intelligent power management automatically optimizes performance and battery life based on professional workload requirements and enhanced configuration
• Professional Usage: Reliable all-day battery life supports intensive professional workflows, client meetings, and mobile productivity throughout Kenya's professional environments
• Enhanced Performance: Maintains exceptional battery life despite increased memory and storage capacity for demanding professional applications
• Mobile Productivity: Consistent performance whether running on battery or plugged in ensures reliable professional workflows in any location

Advanced Camera and Audio Technology

• Camera Quality: 12MP Center Stage camera provides professional-quality video for remote meetings, client presentations, and content creation workflows
• Center Stage: Automatic user tracking keeps professionals centered in frame during video calls and presentations for enhanced professional appearance
• Desk View: Overhead camera view enables effective remote presentations, design reviews, and collaborative work sessions with clients and teams
• Video Quality: High-resolution video with improved low-light performance ensures professional appearance during important business meetings and presentations
• Audio System: High-fidelity speakers with spatial audio provide clear sound for professional presentations, video conferences, and media playback
• Microphone Array: Studio-quality microphone with noise suppression ensures clear voice capture during professional calls and content creation
• Professional Communication: Camera and audio quality supports effective remote collaboration and client communication throughout Kenya's business environment
• Content Creation: Professional-grade camera enables high-quality video content creation for business communications and marketing materials

Enhanced Apple Intelligence and Professional Software

• Apple Intelligence: Advanced AI capabilities enhanced by substantial memory capacity provide improved performance for intelligent writing assistance and workflow automation
• Writing Tools: Intelligent rewriting, proofreading, and summarization features operate more responsively with enhanced memory allocation for professional document creation
• Privacy Protection: On-device processing with enhanced memory capacity ensures sensitive professional information remains secure while benefiting from intelligent assistance
• Professional Integration: Apple Intelligence features integrate seamlessly with professional applications and workflows without impacting enhanced configuration performance
• Enhanced Performance: 24GB memory provides improved responsiveness for Apple Intelligence features during intensive professional application use
• macOS Sequoia: Latest operating system optimized for enhanced hardware configuration provides professional-grade security and application compatibility
• Software Optimization: Enhanced memory and storage configuration provides improved performance for professional applications and creative software suites
• Professional Support: Comprehensive software ecosystem designed for demanding professional workflows throughout Kenya's technology and creative sectors

Package Contents

1. MacBook Pro M4 2024 with enhanced 24GB memory and 1TB storage configuration
2. 70W USB-C Power Adapter with regional power cord for Kenya's power outlets
3. USB-C to MagSafe 3 Cable for secure charging and power delivery
4. Documentation including quick start guide and warranty information

12 Months Warranty

Available now at Mascom International - your trusted Apple specialist for professional users requiring enhanced performance in Nairobi's central business district. Experience the exceptional enhanced performance capabilities, test the 24GB memory configuration with professional applications, evaluate the 1TB storage benefits, and explore the Apple Intelligence features firsthand at our shop located at Old Mutual Building, First Floor Room 4, Kimathi Street, or benefit from our secure countrywide delivery service with payment on arrival anywhere in Kenya. Every enhanced MacBook Pro configuration includes 12 months comprehensive warranty, genuine Apple accessories including 70W power adapter, professional setup support, and expert guidance on advanced professional workflows and creative applications for your business success and professional productivity.