LG Sound Bar S90TR delivers reference-quality home cinema experiences through 670 watts of powerful 7.1.3 channel Dolby Atmos architecture combining dedicated soundbar with triple up-firing height channels including exclusive up-firing center speaker, wireless subwoofer, and wireless rear speakers creating authentic three-dimensional sound domes that place audio above, around, and behind viewers, AI Room Calibration intelligent acoustic optimization, and WOW Orchestra seamless LG TV integration at KSh 105,000, now available in stock at Mascom International, Old Mutual Building, First Floor Room 4, Kimathi Street, Nairobi. This exceptional premium home theater system delivers professional-grade Dolby Atmos and DTS:X surround sound comparable to dedicated cinema installations through authentic 7.1.3 channel configuration with eleven physically separate speakers including front left, center, right channels with front-firing and up-firing drivers, dedicated side-firing middle surround channels, three up-firing height channels including industry-exclusive up-firing center for dialogue clarity, wireless rear surround speakers, and powerful wireless subwoofer creating convincing height effects that place sounds overhead alongside traditional surround positioning during movies, concerts, sports, and gaming across Kenya's premium home entertainment environments. Unlike basic soundbars simulating height effects or mid-range systems lacking center up-firing channels, the LG Sound Bar S90TR includes genuine triple up-firing speaker configuration with dedicated up-firing center channel focusing specifically on dialogue clarity ensuring voices appear precisely at screen center elevated naturally above front soundstage, AI Room Calibration technology using built-in microphone to measure room dimensions and optimize audio settings automatically for any space eliminating manual calibration complexity, and comprehensive WOWCAST built-in wireless Dolby Atmos transmission enabling lag-free wireless connection to compatible LG televisions without visible cables or audio quality degradation. Users consistently report theater-quality immersion with helicopter flyovers and rainfall appearing convincingly overhead, exceptional dialogue clarity with voices remaining intelligible during complex action sequences, genuine surround positioning with sounds appearing from all directions including height, and appreciated intelligence of AI Room Calibration automatically adapting performance for specific room acoustics throughout Nairobi's varied living spaces.

LG Sound Bar S90TR addresses the entertainment needs of Kenya's home theater enthusiasts, OLED television owners, and serious audiophiles who demand reference-quality Dolby Atmos performance without the complexity and expense of traditional ceiling-mounted speaker installations requiring professional installation and room renovation. The system features comprehensive high-resolution audio support handling 24-bit/96kHz content for audiophile music playback, Triple Level Spatial Sound creating virtual mid-layer between floor and ceiling for enhanced vertical sound field, and extensive sound mode presets including Cinema for movies with enhanced surround, Music for stereo content optimized for two-channel sources, Sports for game broadcasts with emphasized crowd atmosphere, Game mode for gaming with reduced latency, Bass Blast and Bass Blast+ for extra low-frequency impact, and Clear Voice Plus analyzing audio output to enhance dialogue intelligibility during any content type. The intelligent AI Room Calibration system measures room dimensions using built-in microphone, analyzes spatial information including wall reflections and furniture absorption, and optimizes audio settings including speaker levels, equalization, surround processing, and delay timing automatically, ensuring perfect performance whether installed in compact Nairobi apartments or spacious suburban homes without requiring professional acoustic treatment or manual measurement procedures. With 670 watts of power driving the authentic 7.1.3 channel speaker configuration including 70-watt two-way front speakers, 35-watt center channel, 35-watt side-firing middle surround channels, three 35-watt up-firing height channels, 220-watt wireless subwoofer for deep bass extension, and 50-watt wireless rear speakers for genuine rear surround, the LG Sound Bar S90TR delivers consistent reference-quality home theater performance that transforms how families experience entertainment throughout Kenya's premium homes.

LG Sound Bar S90TR establishes new performance standards for premium home theater audio by including exclusive up-firing center channel enhancing dialogue clarity through dedicated height placement that no competing soundbar configuration matches, proving that professional Dolby Atmos reproduction requires sophisticated speaker arrangement beyond basic up-firing driver counts. The comprehensive WOW Orchestra integration synchronizes soundbar and compatible LG television speakers simultaneously creating wider soundstage and increased speaker count for enhanced immersion during movies and music, while WOW Interface enables convenient soundbar control directly through LG television on-screen menus eliminating separate remote management for streamlined daily operation. The WOWCAST built-in wireless Dolby Atmos transmission connects soundbar to compatible LG televisions wirelessly maintaining full multi-channel Dolby Atmos and DTS:X audio quality without HDMI cables, enabling clean wall-mounted television installations without visible cable routing while preserving reference-quality surround sound reproduction. The wireless rear speakers with built-in receivers eliminate speaker wire routing across rooms enabling clean installation, while flexible placement allows optimal surround positioning tailored to specific furniture arrangements and listening positions throughout varied room layouts. At Mascom International, we're witnessing tremendous enthusiasm from home theater enthusiasts and LG OLED television owners who appreciate both the exceptional Dolby Atmos height reproduction and the sophisticated features including AI Room Calibration and wireless connectivity - this premium system exceeds expectations while delivering genuine reference-quality cinema experiences at home. Experience the powerful 670-watt output, sophisticated 7.1.3 channel Dolby Atmos with triple up-firing speakers including exclusive center channel, and intelligent AI Room Calibration firsthand at our Nairobi showroom, now in stock, or take advantage of our secure countrywide delivery service with payment-on-arrival anywhere in Kenya.

LG Sound Bar S90TR delivers exclusive up-firing center channel focusing specifically on dialogue clarity through dedicated height driver positioned at screen center, providing natural voice elevation and enhanced speech intelligibility that competing soundbars lacking this configuration cannot match even when offering multiple up-firing channels positioned only at soundbar ends. The authentic 7.1.3 channel configuration includes dedicated side-firing middle surround channels creating seven-channel horizontal surround field before adding three height channels, ensuring proper surround positioning matching professional cinema specifications rather than simulated effects from fewer physical channels. The sophisticated triple up-firing speaker configuration with three dedicated height drivers including left, center, and right positions creates more accurate overhead sound placement compared to dual up-firing systems limited to left and right positions, enabling precise height localization for helicopter movements, aircraft flyovers, and overhead atmospheric effects. The intelligent AI Room Calibration using built-in microphone automatically measures room dimensions, analyzes acoustic properties, and optimizes all speaker levels, equalization curves, surround processing, and delay timing specifically for your space, eliminating manual calibration requiring expensive measurement microphones and acoustic expertise. This combination of exclusive up-firing center channel, authentic seven-channel horizontal surround, triple height speakers, automatic room calibration, and wireless rear speakers with comprehensive WOWCAST integration represents the most complete premium Dolby Atmos system available in Kenya's home theater market.

The exclusive up-firing center channel positions dialogue reproduction both at screen center horizontally and elevated above the television vertically, creating natural voice placement that matches on-screen actor positioning more accurately than traditional center channels projecting sound horizontally at television height. During complex movie scenes with multiple sound elements including background music, environmental effects, and dialogue occurring simultaneously, the elevated center channel maintains speech intelligibility by separating voices vertically from competing sounds projected through front-firing channels, ensuring conversations remain clear even during intense action sequences. The dedicated 35-watt amplification for the up-firing center provides sufficient power for clean dialogue reproduction without distortion during loud passages, while sophisticated signal processing emphasizes vocal frequencies enhancing speech clarity across varied content types from whispered dramatic moments to shouted action dialogue. The combination with Clear Voice Plus technology analyzing audio output and applying intelligent dialogue enhancement ensures perfect speech intelligibility whether watching quiet British period dramas, explosive Hollywood blockbusters, or fast-paced television comedies throughout varied entertainment scenarios. Users report dramatically improved dialogue clarity compared to traditional soundbar configurations, noticeable voice elevation creating natural height positioning matching on-screen actors, maintained speech intelligibility during complex action sequences with multiple competing sound elements, and appreciated confidence never missing important dialogue even during whispered conversations or heavily accented performances. The up-firing center channel particularly benefits Kenyan viewers watching international content including British dramas, American action films, and Asian cinema where varied accents and speaking styles challenge dialogue intelligibility on standard audio systems.

The triple up-firing speaker configuration with three dedicated 35-watt height channels creates genuine overhead sound placement where helicopters, aircraft, rainfall, thunder, and ceiling-mounted speakers appear convincingly above listening positions rather than vague upward projection from dual height systems. The sophisticated Dolby Atmos processing analyzes object-based audio metadata directing specific sounds to appropriate height channels, ensuring overhead effects position accurately in three-dimensional space matching sound designer intentions during film creation. During action movie sequences with aircraft flyovers, the sound begins at one side height speaker, moves smoothly across center height channel maintaining proper trajectory, and exits through opposite height speaker creating convincing movement overhead that dual height systems cannot replicate accurately. The Triple Level Spatial Sound technology creates virtual mid-layer between floor level and ceiling height, adding depth to vertical sound field and enhancing the perception of genuine three-dimensional audio dome surrounding listeners completely. Users report convincing overhead immersion during rain scenes with distinct droplet positioning above seating areas, accurate aircraft movement tracking smoothly across ceiling, noticeable height separation between floor-level effects and elevated sounds, and impressive atmospheric reproduction creating genuine sense of three-dimensional space extending beyond television screen boundaries. The height reproduction particularly enhances Dolby Atmos content including recent Hollywood blockbusters, premium streaming service originals, and next-generation gaming delivering immersive audio soundtracks that traditional soundbars reproduce incompletely without dedicated height channels.

The AI Room Calibration system measures room dimensions using built-in microphone emitting test signals and analyzing reflections, determining exact distances to walls, ceiling height, furniture positions affecting sound propagation, and acoustic properties including absorption and reflection characteristics throughout the listening space. The artificial intelligence analyzes this spatial information identifying potential acoustic problems including room modes causing bass buildup, early reflections causing imaging issues, and absorption patterns creating uneven frequency response, then optimizes audio settings automatically correcting these issues without manual intervention. The system adjusts individual speaker levels ensuring balanced output across all eleven speakers accounting for varied distances and room acoustics, applies equalization curves compensating for room-induced frequency response variations, configures surround processing for optimal envelopment considering room dimensions, and sets appropriate delay timing ensuring proper sound arrival synchronized across all channels. The calibration process completes in under two minutes requiring no user expertise, expensive measurement equipment, or acoustic knowledge typically needed for manual home theater optimization procedures. Users report noticeably improved bass response without room-induced peaks or nulls, enhanced surround immersion with sounds appearing more precisely positioned, better overall tonal balance across frequency spectrum, and impressive flexibility allowing speaker placement based on furniture and aesthetics rather than rigid acoustic requirements. The AI Room Calibration proves particularly valuable in challenging Kenyan room layouts including compact apartments with limited placement options, rectangular rooms with problematic dimensions, and multipurpose spaces with furniture arrangements affecting acoustics.

The WOW Orchestra technology synchronizes audio playback between LG Sound Bar S90TR and compatible LG television speakers operating all drivers simultaneously, effectively increasing total speaker count and creating wider soundstage extending beyond physical soundbar dimensions for enhanced immersion. During movie viewing, the television center channel supplements the soundbar's dialogue reproduction adding extra clarity and focus to conversations, while television left and right speakers extend the front soundstage laterally creating more spacious presentation particularly beneficial for music and concert content. The intelligent processing routes appropriate audio content to television speakers including mid-range frequencies for enhanced clarity while maintaining bass and surround effects exclusively through soundbar system components, ensuring each speaker reproduces content matching its capabilities rather than duplicating full-range signals inefficiently. The synchronized operation maintains perfect timing between television and soundbar speakers through HDMI connection, preventing phase issues and audio smearing that would occur with improperly aligned systems, while single remote control adjusts combined volume simplifying operation for family members. Users report noticeably wider soundstage compared to soundbar alone particularly during music playback and concert films, enhanced dialogue clarity from dual center channel reproduction, improved overall immersion with increased speaker count, and appreciated convenience of single-remote operation managing television and soundbar simultaneously. The WOW Orchestra integration proves especially effective when paired with LG OLED televisions including C4, G4, and B4 series featuring high-quality television speakers capable of meaningful contribution to combined audio presentation.

The complete installation process requires positioning the soundbar below or in front of television, placing wireless subwoofer anywhere within 10 meters with power access, positioning two wireless rear speakers behind or beside seating with power access, and connecting soundbar to television using either HDMI eARC for advanced features or optical cable for basic audio transmission. The wireless rear speakers connect automatically to main soundbar when powered on eliminating manual pairing procedures, while built-in wireless receivers require no separate receiver boxes simplifying installation compared to traditional surround systems needing additional components. The WOWCAST built-in wireless Dolby Atmos transmission enables optional wireless connection to compatible LG televisions eliminating HDMI cable routing for wall-mounted installations, maintaining full Dolby Atmos and DTS:X quality without visible cables between television and soundbar. The AI Room Calibration activates through simple button press on remote control, automatically measuring room and optimizing all settings in under two minutes without requiring measurement microphone setup, test tone listening, or manual parameter adjustment typical of traditional calibration procedures. Users report installation completion in under 30 minutes including unpacking all components, establishing connections, and running AI Room Calibration, straightforward wireless component pairing without technical expertise, and appreciated flexibility positioning components based on furniture arrangement rather than cable routing constraints. The included wall mount brackets enable clean soundbar installation below wall-mounted televisions, while rear speakers mount on existing furniture or walls using provided hardware for optimal surround positioning tailored to specific seating arrangements throughout varied room layouts.

The comprehensive Wi-Fi connectivity enables direct music streaming from cloud services including Spotify Connect and TIDAL Connect bypassing television and playing high-quality audio directly to soundbar, while Chromecast built-in and Apple AirPlay 2 support wireless streaming from smartphones, tablets, and computers across both Android and iOS platforms. The Bluetooth 5.3 wireless connection provides additional streaming capability for devices lacking Wi-Fi support, while high-resolution audio handling up to 24-bit/96kHz ensures audiophile-quality reproduction from lossless music files and premium streaming service high-quality tiers. The Amazon Alexa and Google Assistant voice control compatibility enables hands-free soundbar operation including volume adjustment, sound mode selection, playback control, and smart home device management through simple voice commands without physical remote access. The LG ThinQ smartphone app for Android and iOS provides comprehensive control including custom equalizer adjustment with independent bass, mid-range, and treble settings, sound mode selection, firmware updates maintaining current features, and advanced settings access beyond remote control capabilities. Users report convenient music streaming directly from smartphones without television operation, appreciated voice control for volume adjustment while hands occupied with other activities, and flexible app control when remote unavailable providing comprehensive operation options accommodating different usage scenarios. The streaming integration particularly benefits Kenyan users with premium Spotify or TIDAL subscriptions, home automation systems compatible with Alexa or Google Assistant, and varied family members preferring different control methods across generations.

LG Sound Bar S90TR is now available in stock at Mascom International, located at Old Mutual Building, First Floor Room 4, Kimathi Street, Nairobi CBD. You can experience the powerful 670-watt output, test the sophisticated 7.1.3 channel Dolby Atmos with exclusive up-firing center channel, evaluate the AI Room Calibration intelligent optimization, hear the impressive triple height speaker reproduction, and explore the WOW Orchestra LG TV integration firsthand at our shop. We offer comprehensive consultation services including LG television compatibility verification for WOW Orchestra and WOWCAST features, room size assessment for optimal Dolby Atmos performance, rear speaker and subwoofer placement recommendations maximizing surround immersion and bass response tailored to your specific living space dimensions and furniture arrangement, and detailed feature demonstrations showing AI Room Calibration operation, voice control integration, and streaming capabilities. Our convenient CBD location provides easy access for home theater enthusiasts and premium electronics buyers with secure parking, weekend availability, and expert staff who understand Dolby Atmos principles and can demonstrate the genuine difference between basic soundbars, mid-range systems, and this reference-quality premium configuration with exclusive up-firing center channel. All systems include complete LG manufacturer warranty, wireless subwoofer, wireless rear speakers with built-in receivers, wall mount brackets for soundbar and rear speakers, HDMI cable, remote control with batteries, and professional setup support including television connection optimization, wireless component pairing verification, AI Room Calibration execution, WOW Orchestra configuration for compatible LG televisions, and complete feature training covering streaming services, voice control, and advanced settings tailored for your specific entertainment preferences.

We provide comprehensive countrywide delivery service with secure payment on delivery throughout Kenya for the LG Sound Bar S90TR premium home theater system. Order by phone or visit our shop, and receive your complete Dolby Atmos package anywhere in Kenya without any upfront payment requirements. Delivery typically takes 1 business day to major cities like Mombasa, Kisumu, Eldoret, and Nakuru, and up to 3 days for remote locations throughout the country. This trusted payment-on-delivery arrangement allows you to thoroughly evaluate the powerful Dolby Atmos performance, test the exclusive up-firing center channel dialogue clarity, verify the triple height speaker overhead reproduction, explore the AI Room Calibration automatic optimization, confirm the wireless rear speaker positioning, and validate all connectivity features before completing your purchase, while ensuring you receive the authentic product with complete warranty coverage, all included components, and proper setup documentation. We also offer optional professional installation services in Nairobi and major cities including television connection optimization with HDMI eARC and WOWCAST configuration, wireless rear speaker positioning consultation for maximum surround immersion, subwoofer placement guidance for optimal bass response considering room acoustics, AI Room Calibration execution and verification, WOW Orchestra setup for compatible LG televisions, and complete system calibration ensuring every component performs optimally for an additional fee, providing ultimate peace of mind that your premium home theater delivers reference-quality performance from the first use.

Available now at Mascom International - your trusted premium home theater specialist in Nairobi's central business district. Experience the powerful 670-watt reference-quality audio, sophisticated 7.1.3 channel Dolby Atmos with exclusive up-firing center channel, intelligent AI Room Calibration automatic optimization, impressive triple height speaker overhead reproduction, comprehensive WOW Orchestra and WOWCAST LG TV integration, and wireless rear speaker authentic surround positioning firsthand at our shop located at Old Mutual Building, First Floor Room 4, Kimathi Street, or benefit from our secure countrywide delivery service with payment on arrival. Available in stock with complete premium home theater package including wireless subwoofer, wireless rear speakers with built-in receivers, HDMI cable, wall mount brackets, and remote control. Every LG Sound Bar S90TR includes complete manufacturer warranty, all wireless components, mounting hardware, connection cables, and professional setup support including AI Room Calibration execution and WOW Orchestra configuration for your ultimate satisfaction and peace of mind.