Magenta builds every red, pink, purple and warm skin tone your printer produces. Restaurant menus, hotel welcome cards, event programmes, wedding orders of service and sales presentations all lean on it heavily. The HP 963 Magenta Ink Cartridge suits hospitality managers in Diani, Naivasha and Nairobi, event planners, and sales teams printing branded decks. When magenta runs low, reds turn orange and skin tones look yellow. A fresh HP 963 Magenta Ink Cartridge restores accurate warm colours immediately, without replacing the other three inks. That single-colour change costs far less than a new four-cartridge set.

Where most Nairobi electronics shops offer refilled magenta of unknown origin, Mascom International sells only Original HP cartridges in sealed cartons. At about KSh 6.71 per page, the standard size keeps the upfront spend low for offices printing a few hundred colour pages monthly. Customers across Nairobi report that genuine magenta keeps brand reds consistent from one print run to the next. The printed HP end-of-warranty date is shown before you pay. Nairobi and its environs get same-day delivery, and pay-on-arrival service covers all 47 counties. Lipa na M-Pesa payment at our counter takes seconds.

Magenta forms every red, pink and purple, and it mixes with yellow to create oranges and warm skin tones. On a typical sales deck, magenta prints red headings, pie chart segments, warning boxes and the warm parts of product photos. On a restaurant menu, it carries food photos, prices in red and decorative borders. Because it appears in so many mixed colours, magenta often runs out second after black in hospitality and marketing work. Watching its level helps you reorder on time.

Yes. HP rates all three standard colour cartridges at about 700 pages each, tested on an OfficeJet Pro 9020. The HP 963 magenta, cyan and yellow each hold the same 10.74ml of ink. Real-world life differs because each business uses colours differently. A hotel printing food photos burns magenta faster, while a bank printing blue charts uses more cyan. Tracking which cartridge you replace most often shows which colour deserves an upgrade to the XL size later.

Yes. HP+ printers, including the OfficeJet Pro 9015e and 9025e, accept only Original HP cartridges, and this is one. The printer checks the chip on installation and confirms it within seconds. Refilled or cloned magenta cartridges are blocked on HP+ machines, so buying genuine is the only option for those models. The same cartridge also works in non-HP+ models such as the 9010, 9012, 9016 and 9020, with no settings to change after installation.

Print menu text in black and keep colour for photos, logos and section headers. Choose light background tints instead of solid red or pink fills, which drain magenta quickly. Laminate printed menus so one print run lasts weeks instead of days, which also protects against spills. Print a single master menu to check colours before running fifty copies. Hospitality managers in Mombasa, Watamu and Naivasha who follow these steps typically stretch one cartridge across a full month.

Most often, yes, magenta is low or nearly empty. When magenta runs short, the printer still lays down yellow, so reds shift toward orange and skin tones turn yellowish. Check the ink level screen first. If magenta shows adequate ink, run one printhead cleaning cycle from the Tools menu, then print a quality report. If the magenta bar on the report still looks broken after two cycles, contact our service desk for testing and advice on your specific printer.

Choose by volume. This standard cartridge costs KSh 4,700 for about 700 pages, near KSh 6.71 per page. The HP 963XL magenta costs KSh 6,500 for about 1,600 pages, near KSh 4.06 per page. An event planner printing 300 programmes for one wedding each month suits the standard size. A planner printing for several events weekly saves money with the XL. Start standard, measure a month, then decide with real numbers from your printer's usage report.

Pigment inks hold colour longer than dye inks on plain paper, because the colour particles sit on the surface and resist light better. Menus displayed in a sunny Mombasa or Kisumu restaurant still fade over weeks of direct sun, as all inkjet prints do. Lamination slows that process noticeably and keeps colour fresh. For outdoor posters facing the sun all day, reprint every few weeks. Indoor menus and brochures kept out of direct light keep their reds for months.

Check four things. First, the HP part number 3JA24AE on the carton. Second, an intact HP security seal with no tears or re-glued flaps. Third, the colour and slot marking showing magenta. Fourth, the printed HP end-of-warranty date. Our staff show all four at the counter before you pay. Delivery customers inspect the same details at the door, because pay-on-arrival lets you check the carton before any money changes hands, whether you order from Thika or Kisumu.

Three ways to order:

Each magenta cartridge comes with the 6-month Mascom warranty stated above. Hotels, event planners and offices nationwide rely on Mascom International for Original HP ink, honest labelling and direct support from our Nairobi CBD store.